Mass media, perhaps the most powerful Man-made force on Planet Earth, is likely a business or organization’s most vital inlet to an ever-evolving world.
Seeing is often believing. And alike an initial encounter with someone, or exploring the delicacies of a restaurant, cultivating commendable first impressions is essential. Likewise, it is reasonable to maintain that we inherently resonate with others who are equally striving toward maintaining character qualities associated with high levels of personal integrity and the professional prowess often realized in the fine details.
Beyond having an array of working experience in the television, newspaper, magazine and human services industries (coupled with a supporting formal education), I gained further insight into these principles while working as a photographer and marketing assistant for one of the fastest growing on line companies at the time.
With an audience in-mind – envisioning the clients’ magazine in my hand or peering into his or her computer screen – I considered: “What information do I need to make an informed decision (and therefore have a high quality experience)?” While the company operated via a tight-knit team, the media products I created according to this audience-minded strategy directly contributed to a sky-rocketing in sales and overall company reputation. It works.
This same philosophy holds true for a journalism project, or any media for this matter. Put the consumers of the media, there. Provide them with a thoughtful, authentic experience. Likewise, with integrity, provide space for others to channel their inner-voice, and those consuming the resulting media are more likely to respond with their own inherent sense of goodness – creating social capital that is beneficial for all.
Perhaps, all of this boils down to one concept: authenticity. And I diligently strive to maintain a near-obsessive pursuit of quality and thoroughness, to the point that it’s filtering into everything I do.